Invisible or Indispensable? How to Show Up in the GenAI Buyer Journey
GenAI tools like ChatGPT, Claude, Copilot, and Gemini are now the starting point for B2B buyers. Research from Spotlight and Profound shows that visibility across trusted sources—peer reviews, analyst research, communities, and structured content—determines which vendors GenAI surfaces. This article introduces Influence Orchestration, a new playbook to ensure your brand is discoverable, credible, and indispensable.
