The Death of “Got a Minute?”
“I leaned back in my chair and said to my co-founder sitting in a cube over in our co-working space, ‘Got a minute? I’m trying to get the language right for this outreach campaign.’ She responded, ‘Oh yeah, I just found this new tool for A/B testing. Let’s see what the bots think.’ We ran the post header through a couple of times and – bam – engagement went up by 62%.”
